New metrics for new media: toward the development of Web measurement standards
World Wide Web Journal - Special issue on advancing HTML: style and substance
Web home pages as advertisements
Communications of the ACM
Electronic commerce: a managerial perspective
Electronic commerce: a managerial perspective
Web usage mining for Web site evaluation
Communications of the ACM
Consumer reactions to electronic shopping on the world wide web
International Journal of Electronic Commerce
A motivational model of microcomputer usage
Journal of Management Information Systems
The role of pleasure in web site success
Information and Management
Ranking of website structures using fuzzy TOPSIS method with type-2 fuzzy numbers
FS'07 Proceedings of the 8th Conference on 8th WSEAS International Conference on Fuzzy Systems - Volume 8
WSEAS Transactions on Computers
Graph theory application and web page ranking for website link structure improvement
Behaviour & Information Technology
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What does a high performance website look like? And how can we measure its performance? The present research develops and validates a new scale that measures Web performance as perceived by consumers. This scale discerns the formation of Web performance into the hedonic and utilitarian aspects reflecting Web users' entertainment and information needs. Content domains for the two aspects were developed based on marketing and information systems literatures, and then tested for reliability and validity in two studies involving a total of 912 Web users. The measure was purified through exploratory and confirmatory factor analyses and MTMM models, resulting in one three-item scale for hedonic (reliability = 0.867) and one four-item scale for utilitarian (reliability = 0.850) Web performance. The scale thus developed not only has face validity, but also displays adequate construct reliability, convergent validity, discriminant validity, and nomological validity. It achieved reliability and validity using only seven items for the two aspects of Web performance making it highly feasible for implementation and particularly appealing to Web managers for tracking and improving site performance.