Gender differences in trust perception when using IM and video

Authors:
Xiaoning Sun;Qiping Zhang;Susan Wiedenbeck;Thippaya Chintakovid
Affiliations:
Drexel University, Philadelphia, PA;Drexel University, Philadelphia, PA;Drexel University, Philadelphia, PA;Drexel University, Philadelphia, PA
Venue:
CHI '06 Extended Abstracts on Human Factors in Computing Systems
Year:
2006

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Abstract

The effect of gender information on trust building in virtual settings is an important yet unexplored area in HCI. In this paper we empirically investigate gender differences in trust perception in two media, video and Instant Messaging (IM), while performing negotiation and brainstorming tasks. Participants who did not previously know each other were recruited to form homogeneous pairs, male-male and female-female. Each pair carried out a task via computer-mediated communication using either video or IM. Our preliminary results uncover a significant gender difference in trust perception, with female pairs perceiving higher levels of trust than male pairs when gender information about the partner is explicitly provided before using the IM channel. The results also show that both female and male pairs perceive higher levels of trust in the brainstorming task than in the negotiation task.