The evolution and discovery of services science in business schools

  • Authors:
  • Mary Jo Bitner;Stephen W. Brown

  • Affiliations:
  • W.P. Carey School of Business, Arizona State University, Tempe;W.P. Carey School of Business, Arizona State University, Tempe

  • Venue:
  • Communications of the ACM - Services science
  • Year:
  • 2006

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Abstract

The pioneering efforts of Arizona State University illustrate what can be accomplished when universities worldwide address the need to create comprehensive interdisciplinary curricula for services science.