Valuing information technology infrastructures: a growth options approach

  • Authors:

  • Qizhi Dai;Robert J. Kauffman;Salvatore T. March

  • Affiliations:

  • LeBow College of Business, Drexel University, Philadelphia, USA;Carlson School of Management, University of Minnesota, Minneapolis, USA;Owen Graduate School of Management, Vanderbilt University, Nashville, USA

  • Venue:
  • Information Technology and Management
  • Year:
  • 2007

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Abstract

Decisions to invest in information technology (IT) infrastructure are often made based on an assessment of its immediate value to the organization. However, an important source of value comes from the fact that such technologies have the potential to be leveraged in the development of future applications. From a real options perspective, IT infrastructure investments create growth options that can be exercised if and when an organization decides to develop systems to provide new or enhanced IT capabilities. We present an analytical model based on real options that shows the process by which this potential is converted into business value, and discuss middleware as an example technology in this context. We derive managerial implications for the evaluation of IT infrastructure investments, and the main findings are: (1) the flexibility provided by IT infrastructure investment is more valuable when uncertainty is higher; (2) the cost advantage that IT infrastructure investment brings about is amplified by demand volatility for IT-supported products and services; (3) in duopoly competition, the value of IT infrastructure flexibility increases with the level of product or service substitutability; and (4) when demand volatility is high, inter-firm competition has a lower impact on the value of IT infrastructure.