Determinants of escrow service adoption in consumer-to-consumer online auction market: an experimental study

Authors:
Solomon Antony;Zhangxi Lin;Bo Xu
Affiliations:
College of Business and Public Affairs, Murray State University, Murray, KY;Rawls College of Business Administration, Texas Tech University, Lubbock, TX;Rawls College of Business Administration, Texas Tech University, Lubbock, TX
Venue:
Decision Support Systems
Year:
2006

Citing 15
Cited 7

Perceived risk attitudes: relating risk perception to risky choice

Management Science
Predictors of online buying behavior

Communications of the ACM
i2i trust in e-commerce

Communications of the ACM
Reputation systems

Communications of the ACM
Who do you trust? beyong encryption, secure e-business

Decision Support Systems
Trust Transfer on the World Wide Web

Organization Science
Building trust in online auction markets through an economic incentive mechanism

Decision Support Systems
Supporting Trust in Virtual Communities

HICSS '00 Proceedings of the 33rd Hawaii International Conference on System Sciences-Volume 6 - Volume 6
Predicting Online Purchase Behavior: Replications and Test of Competing Models

HICSS '01 Proceedings of the 34th Annual Hawaii International Conference on System Sciences ( HICSS-34)-Volume 7 - Volume 7
Frictionless Commerce? A Comparison of Internet and Conventional Retailers

Management Science
The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms

Management Science
Building Effective Online Marketplaces with Institution-Based Trust

Information Systems Research
Evaluation and Design of Online Cooperative Feedback Mechanisms for Reputation Management

IEEE Transactions on Knowledge and Data Engineering
Hope or Hype: On the Viability of Escrow Services as Trusted Third Parties in Online Auction Environments

Information Systems Research
Evidence of the effect of trust building technology in electronic markets: price premiums and buyer behavior

MIS Quarterly

A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

Decision Support Systems
Revisiting the role of web assurance seals in business-to-consumer electronic commerce

Decision Support Systems
Transparent Safe

Decision Support Systems
The impact of perceived ease of use on Internet service adoption: The moderating effects of temporal distance and perceived risk

Computers in Human Behavior
An economic model of optimal fraud control and the aftermarket for security services in online marketplaces

Electronic Commerce Research and Applications
Components of trust influencing egovernment adoption in Germany

EGOV'11 Proceedings of the 10th IFIP WG 8.5 international conference on Electronic government
The impact of information security failure on customer behaviors: A study on a large-scale hacking incident on the internet

Information Systems Frontiers

Quantified Score

Hi-index	0.00

Visualization

Abstract

Risk relief services (RRSs), as complementary to online trust promoting services, are becoming versatile options for risk reduction in online consumer-to-consumer auctions. In this paper, we identify factors that affect the behavior of buyers in an online auction market who had to either adopt or not adopt online escrow services (OES). An experimental C2C auction system with embedded decision support features was used to collect data. Results show that market factors, such as fraud rate, product price, and seller's reputation are important in determining buyers' OES adoption. This study also finds that sellers' reputation has a significant effect on buyer's risk perception, which influences his OES adoption decision. Furthermore, the buyers' OES adoption decisions were found to be congruent with the implied recommendations that were based on expected utility calculations.