Immaterial display for interactive advertisements

  • Authors:

  • Ismo K. Rakkolainen;Artur K. Lugmayr

  • Affiliations:

  • Tampere University of Technology, tampere, Finland;Tampere University of Technology, tampere, Finland

  • Venue:
  • Proceedings of the international conference on Advances in computer entertainment technology
  • Year:
  • 2007

Quantified Score

Hi-index 0.00

Visualization

Abstract

We present some of our experiments with the "immaterial" walk-through FogScreen for advertising. We use interactivity for creating visually compelling advertisements with the immaterial screens in mid-air. An immaterial projection screen has many advantages for advertisements and other applications. It is visually intriguing and can also be made two-sided so that the opposing viewers on each side see both their side of the screen and each other through it, and can even walk through it. The screen is unbreakable and stays always clean. Our results show that the audience stayed with the walk-through advertisement over extended periods of time and the overall comments were positive. It was generally assessed to be very captivating and inspiring. However, the whole concept of immaterial, interactive mid-air display is so new that viewers would have needed more instructions for using it, like for example a text in mid-air saying "touch me" or such. This underlines the importance of well-designed content with any media platform.