Process innovation: reengineering work through information technology
Process innovation: reengineering work through information technology
Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation
Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation
Information Systems Research
Regression Analysis for Categorical Moderators
Regression Analysis for Categorical Moderators
Where Are the Benefits in CRM Technology Investment?
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 06
Journal of Management Information Systems - Special issue: Impacts of information technology investment on organizational performance
Journal of Management Information Systems
Internet Technologies, ECRM Capabilities, and Performance Benefits for SMEs: An Exploratory Study
International Journal of Electronic Commerce
An integrative framework for customer relationship management: towards a systems view
International Journal of Business Information Systems
How do competitive environments moderate CRM value?
Decision Support Systems
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The market enthusiasm generated around investment in CRM technology is in stark contrast to the naysaying by many academic and business commentators. This raises an important research question concerning the extent to which companies should continue to invest in building a CRM capability. Drawing on field interviews and a survey of senior executives, the results reveal that a superior CRM capability can create positional advantage and subsequent improved performance. Further, it is shown that to be most successful, CRM programs should focus on latent or unarticulated customer needs that underpin a proactive market orientation.