Putting innovation to work: adoption strategies for multimedia communication systems

  • Authors:
  • Ellen Francik;Susan Ehrlich Rudman;Donna Cooper;Stephen Levine

  • Affiliations:
  • Pacific Bell, San Ramon, CA;U S WEST Advanced Technologies, Boulder, CO;Wang Laboratories, Inc., Lowell, MA;-

  • Venue:
  • Communications of the ACM
  • Year:
  • 1991

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Abstract

Multimedia communication systems promise better support for widely distributed workgroups. Their benefits for complex communication—problem-solving, negotiating, planning, and design —seem obvious, introducing appealing new technologies into the marketplace, however, can require years of Investment [13, 22]. In particular, finding productive uses for new systems takes time. Adoption strategies are needed to guide and accelerate the process.