Measuring the impact of third place attachment on the adoption of a place-based community technology

Authors:
Shelly D. Farnham;Joseph F. McCarthy;Yagnesh Patel;Sameer Ahuja;Daniel Norman;William R. Hazlewood;Josh Lind
Affiliations:
Strands, Seattle, WA, USA;Strands, Seattle, WA, USA;Strands, Seattle, WA, USA;Strands, Seattle, WA, USA;Strands, Seattle, WA, USA;Strands, Seattle, WA, USA;Strands, Seattle, WA, USA
Venue:
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Year:
2009

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Abstract

CoCollage is a placed-based community technology that leverages the power of online social networking to facilitate awareness and face-to-face interactions in a third place. We adapted standardized measures of place attachment, social networks and psychological sense of community to provide a framework grounded in the social science literature for studying real world adoption of place-based community technologies. We found the standardized measures of place attachment and psychological sense of community meaningfully predicted likelihood of technology adoption and usage in a café. We discuss some lessons learned from our initial deployment of CoCollage in a real-world setting to support a nascent place-based community.