Google's Auction for TV Ads

  • Authors:
  • Noam Nisan;Jason Bayer;Deepak Chandra;Tal Franji;Robert Gardner;Yossi Matias;Neil Rhodes;Misha Seltzer;Danny Tom;Hal Varian;Dan Zigmond

  • Affiliations:
  • Google, Tel-Aviv and Hebrew University of Jerusalem,;Google, Mountain View;Google, Mountain View;Google, Tel-Aviv;Google, Irvine;Google, Tel-Aviv;Google, Irvine;Google, Tel-Aviv;Google, Mountain View;Google, Mountain View;Google, Mountain View

  • Venue:
  • ICALP '09 Proceedings of the 36th Internatilonal Collogquium on Automata, Languages and Programming: Part II
  • Year:
  • 2009

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Abstract

This document describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since September 2008.