Is it me or is it what i say? source image and persuasion

  • Authors:
  • Hien Nguyen;Judith Masthoff

  • Affiliations:
  • Computing Science Department, University of Aberdeen;Computing Science Department, University of Aberdeen

  • Venue:
  • PERSUASIVE'07 Proceedings of the 2nd international conference on Persuasive technology
  • Year:
  • 2007

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Abstract

In a persuasive communication, not only the message but also the source of the message can influence the persuasibility of the audience. This paper investigates whether displaying a static image of the source can affect the perceived credibility of a message that aims to promote regular exercise. We find a clear influence of the source's appearance on the source's credibility and that this effect is topic dependent. We also explore how the perceived source's credibility for a particular topic correlates with the perceived credibility of a message on that topic.