Individual creativity in teams: The importance of communication media mix

Authors:
Sherry M. B. Thatcher;Susan A. Brown
Affiliations:
University of Louisville, United States;University of Arizona, United States
Venue:
Decision Support Systems
Year:
2010

Citing 15
Cited 3

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Abstract

We use compensatory adaptation and dual coding theories to explore the effects of communication media use on creativity. Our field study results show that high levels of self-esteem and information-based demographic differences positively influence creativity. Social category differences negatively influence creativity. Communication media mix is an important moderator, improving the relationship of self-esteem and social category demographic differences with creativity when individuals have proportionally more mediated communication. The relationship between information-based demographic differences and creativity is attenuated when individuals use proportionally more mediated communication. The results have implications for managers encouraging creativity among a diverse workforce using multiple communication media.