E-Collaboration Media Use and Diversity Perceptions: An Evolutionary Perspective of Virtual Organizations

Authors:
Sherry M. B. Thatcher;Susan A. Brown;Jeffrey L. Jenkins
Affiliations:
University of Louisville, USA;University of Arizona, USA;University of Arizona, USA
Venue:
International Journal of e-Collaboration
Year:
2012

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Abstract

Virtual organizations enable collaboration and interaction among a diverse set of people regardless of their temporal and spatial dispersion. Throughout the life of a virtual organization, diversity plays an influential role in determining outcomes that ultimately affect the longevity and success of the organization. The goal of this paper is to describe the role diversity plays during different organizational evolutionary approaches, and how e-collaboration media characteristics interact with diversity and organizational evolution to influence outcomes. The authors leverage media synchronicity theory to discuss how the characteristics of different e-collaboration media can reduce or enhance perceived diversity. The role that perceived diversity has in determining outcomes is a function of whether a virtual organization is evolving according to the life-cycle, telelogical, or dialectic evolutionary approaches. Guided by organizational evolution, diversity, attribution, and media theories, the authors propose a theoretical framework with a set of propositions. The authors also provide an illustration of how the framework may be implemented by managers of virtual organizations.