Measuring web usability using item response theory: Principles, features and opportunities

  • Authors:
  • Rafael Tezza;Antonio Cezar Bornia;Dalton Francisco de Andrade

  • Affiliations:
  • Production Engineering Department, Federal University of Santa Catarina, SC, Brazil;Production Engineering Department, Federal University of Santa Catarina, SC, Brazil;Informatics and Statistics Department, Federal University of Santa Catarina, SC, Brazil

  • Venue:
  • Interacting with Computers
  • Year:
  • 2011

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Abstract

Usability is considered a critical issue on the web that determines either the success or the failure of a company. Thus, the evaluation of usability has gained substantial attention. However, most current tools for usability evaluation have some limitations, such as excessive generality and a lack of reliability and validity. The present work proposes the construction of a tool to measure usability in e-commerce websites using item response theory (IRT). While usability issues have only been considered in theoretical or empirical contexts, in this study, we discuss them from a mathematical point of view using IRT. In particular, we develop a standardised scale to measure usability in e-commerce websites. This study opens a new field of research in the ergonomics of interfaces with respect to the development of scales using IRT.