Journal of Management Information Systems
Online communities in the ERA of the information revolution
Journal of Computing Sciences in Colleges
Crowds, clouds, and algorithms: exploring the human side of "big data" applications
Proceedings of the 2010 ACM SIGMOD International Conference on Management of data
Korean and Chinese Webpage Content: Who Are Talking About What and How?
Journal of Computer-Mediated Communication
Social commerce: an e-commerce perspective
Proceedings of the 12th International Conference on Electronic Commerce: Roadmap for the Future of Electronic Business
Research Note---Analyzing Pricing Strategies for Online Services with Network Effects
Information Systems Research
Configuring participation: on how we involve people in design
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Community insights: helping community leaders enhance the value of enterprise online communities
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
CommunityCompare: visually comparing communities for online community leaders in the enterprise
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Structuring e-participation perspectives: mapping and aligning models to core facets
Proceedings of the 14th Annual International Conference on Digital Government Research
Still in Fashion?: A Study on Facebook Usage
International Journal of Virtual Communities and Social Networking
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Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your businessGroundswell is required reading for executives seeking to protect and strengthen their company's public image.