Persuasive Technology: Using Computers to Change What We Think and Do
Persuasive Technology: Using Computers to Change What We Think and Do
Waterbot: exploring feedback and persuasive techniques at the sink
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CHI '05 Extended Abstracts on Human Factors in Computing Systems
Editorial: State of the art research into Cognitive Load Theory
Computers in Human Behavior
Proceedings of the 4th International Conference on Persuasive Technology
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PERSUASIVE'06 Proceedings of the First international conference on Persuasive technology for human well-being
Comparative feedback in the street: exposing residential energy consumption on house façades
INTERACT'11 Proceedings of the 13th IFIP TC 13 international conference on Human-computer interaction - Volume Part I
User models for motivational systems: the affective and the rational routes to persuasion
UMAP'11 Proceedings of the 19th international conference on Advances in User Modeling
The voluntariness of persuasive technology
PERSUASIVE'12 Proceedings of the 7th international conference on Persuasive Technology: design for health and safety
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UAHCI'13 Proceedings of the 7th international conference on Universal Access in Human-Computer Interaction: user and context diversity - Volume 2
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Persuasive technology can influence behavior or attitudes by for example providing interactive factual feedback about energy conservation. However, people often lack motivation or cognitive capacity to consciously process such relative complex information (e.g., numerical consumption feedback). Extending recent research that indicates that ambient persuasive technology can persuade the user without receiving the user’s conscious attention, we argue here that Ambient Persuasive Technology can be effective while needing only little cognitive resources, and in general can be more influential than more focal forms of persuasive technology. In an experimental study, some participants received energy consumption feedback by means of a light changing color (more green=lower energy consumption, vs. more red=higher energy consumption) and others by means of numbers indicating kWh consumption. Results indicated that ambient feedback led to more conservation than factual feedback. Also, as expected, only for participants processing factual feedback, additional cognitive load lead to slower processing of that feedback. This research sheds light on fundamental characteristics of Ambient Persuasive Technology and Persuasive Lighting, and suggests that it can have important advantages over more focal persuasive technologies without losing its persuasive potential.