A multimedia solution to productivity gridlock: a re-engineered jewelry appraisal system at Zale Corporation

Authors:
Julie Newman;Kenneth A. Kozar
Affiliations:
-;-
Venue:
MIS Quarterly
Year:
1994

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Abstract

Zale corporation once melted down most of its damaged, returned, or repossessed jewelry, resulting in substantial lost revenues. It was determined that additional revenue could be produced from salvageable jewelry if the value of the items could be accurately determined. This meant the jewelry had to be appraised by experienced gemologists to determine the most profitable disposition. The gemologists' productivity suffered because the appraisal was extremely labor intensive. To address this problem, an automated multimedia system utilizing electronically linked measuring instruments, voice recognition, and interconnected LAN databases was developed. Although the unique voice recognition feature of the system was later abandoned, the use of the system enhanced productivity. This paper describes the systems development, its subsequent evolution, and the lessons learned form the process.