Succeeding as a clandestine change agent

  • Authors:
  • C. Dennis Allen

  • Affiliations:
  • Novell, Inc., 1550 North Technology Way, Orem, UT

  • Venue:
  • Communications of the ACM
  • Year:
  • 1995

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Abstract

Changing the attitudes and work habits of a large organization is daunting at best. The task is more challenging when the organization perceives itself as eminently successful, dominating the market in its category. During the past 5 years I've seen the evolution of the product design processes as I moved from user-interface (UI) designer, to manager of a large UI design group, to my current position as a product design strategist.