Lead users: a source of novel product concepts
Management Science
Cardboard computers: mocking-it-up or hands-on the future
Design at work
Applied multivariate techniques
Applied multivariate techniques
Shifting Innovation to Users via Toolkits
Management Science
Determinants of User Innovation and Innovation Sharing in a Local Market
Management Science
Fostering motivation and creativity for computer users
International Journal of Human-Computer Studies - Special issue: Computer support for creativity
Web 2.0: hypertext by any other name?
Proceedings of the seventeenth conference on Hypertext and hypermedia
Wikinomics: How Mass Collaboration Changes Everything
Wikinomics: How Mass Collaboration Changes Everything
How can the Web help build customer relationships?
Information and Management
Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty
Journal of Management Information Systems
Factor structure of web site creativity
Computers in Human Behavior
Trust and TAM in online shopping: an integrated model
MIS Quarterly
What makes bloggers share knowledge? An investigation on the role of trust
International Journal of Information Management: The Journal for Information Professionals
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The study focuses on which users to target and why and how to inspire their participation by applying combination of von Hippel's lead user and user innovation toolkits with Rogers' innovation diffusion theories. After an investigation of a social networking website, this study finds that individuals with large number of hits are highly active users of new functions. Moreover, they are likely to use toolkits to customize their personal uses and respond to others' problems. Therefore, they garner appreciation from others in return, achieve higher ranks in the top hit parade, and obtain better-expected benefits from the website's incentive compensation. This study also evaluates the toolkits' efficacy in the Web 2.0 context and finds that they are not equivalents. This research offers insights useful for web service providers to target innovative users and create an environment using web toolkits to induce user-generated innovation and achieve better effect of innovation communication.