The Influence of Quality on E-Commerce Success: An Empirical Application of the Delone and Mclean IS Success Model

  • Authors:
  • Ultan Sharkey;Murray Scott;Thomas Acton

  • Affiliations:
  • National University of Ireland Galway, Ireland;National University of Ireland Galway, Ireland;National University of Ireland Galway, Ireland

  • Venue:
  • International Journal of E-Business Research
  • Year:
  • 2010

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Abstract

This research addresses difficulties in measuring e-commerce success by implementing the DeLone and McLean D&M model of IS success 1992, 2003 in an e-commerce environment. This research considers the influence of quality on e-commerce success by measuring the information quality and system quality attributes of an e-commerce system and the intention to use, user satisfaction and intention to transact from a sample of respondents. This research provides an empirical e-commerce application of the updated IS success model proposed by DeLone and McLean 2003. This paper found significant relationships between Information Quality and System Quality and three success dimensions: intention to use, user satisfaction and intention to transact. It found the following constructs to be most important in predicting success: ease of understanding, personalization and reliability. In particular, that reliability is more important than usability where transactions are concerned and security though important, is not the most important factor.