I/S attitudes: toward theoretical and definitional clarity
ACM SIGMIS Database
A study of personal computer utilization by managers
Information and Management
Explaining the role of user participation in information system use
Management Science
Flow in human-computer interactions: test of a model
Human factors in information systems
Measuring system usage: implications for IS theory testing
Management Science
Consumer trust in an Internet store
Information Technology and Management
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability
Information Systems Research
A Theoretical Integration of User Satisfaction and Technology Acceptance
Information Systems Research
Literature derived reference models for the adoption of online shopping
Information and Management
International Journal of Information Management: The Journal for Information Professionals
Information Resources Management Journal
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As the use and value of social networks continues to expand and creatively grow, the question of how to attract people to the various sites becomes an important question. This research focuses on interactivity and its role in user satisfaction with a social network site. A model is put forth that focuses on factors that help answer these questions. A survey was conducted with 164 users of social networking websites (i.e. Facebook, Linkedin & Twitter) regarding technology acceptance, marketing related factors and user satisfaction. We find that perceived interactivity (in terms of control) and level of focus/concentration do affect an end user's satisfaction with a social network along with antecedents from the technology acceptance model (TAM). These findings suggest both TAM related factors and marketing related factors both impact the user experience on a social networking site.