Replicating Online Yankee Auctions to Analyze Auctioneers' and Bidders' Strategies
Information Systems Research
Managing Online Auctions: Current Business and Research Issues
Management Science
Information Systems Research
Jump Bidding Strategies in Internet Auctions
Management Science
Winner's curse and parallel sales channels-Online auctions linked within e-tail websites
Information and Management
Data triangulation and web quality metrics: a case study in e-government
Information and Management
Determinants of adoption of mobile games under mobile broadband wireless access environment
Information and Management
Reputation and Dispute in eBay Transactions
International Journal of Electronic Commerce
Bid or Buy? Individual Shopping Traits as Predictors of Strategic Exit in On-Line Auctions
International Journal of Electronic Commerce
User satisfaction from commercial web sites: The effect of design and use
Information and Management
Information and Management
Cross-bidding in simultaneous online auctions: Antecedents and consequences
Information and Management
Internet Auction Fraud Detection Using Social Network Analysis and Classification Tree Approaches
International Journal of Electronic Commerce
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Online bidders use different strategies in their biddings. However, we are unsure of the bidders strategies and their effectiveness in achieving auction goals. Our study was an attempt to identify bidding strategies empirically in online single-unit auctions and evaluate their outcome in terms of cost saving, perceived bidder enjoyment, and bidder satisfaction. A research model was developed and used to examine the relationships. Both objective and subjective data of online single-unit auctions were collected from Taobao.com to validate our postulated hypotheses. We found three main bidding strategies: early, snipe, and agent-supported ratchet bidding based on their behavior patterns. These resulted in different levels of winning outcome and cost saving, but had no significant effect on perceived enjoyment. The hypotheses of the relationship between auction outcomes and bidder satisfaction of their bidding strategies were confirmed.