The effect of active encouragements of situated public display with interactive quiz

Authors:
Joong Ho Lee;Hae Cheol Yoon;Ji Hyung Park
Affiliations:
Korea Institute of Science and Technology, Seoul, South Korea;Korea Institute of Science and Technology, Seoul, South Korea;Korea Institute of Science and Technology, Seoul, South Korea
Venue:
Proceedings of the 2013 ACM international conference on Interactive tabletops and surfaces
Year:
2013

Citing 6
Cited 0

The introduction of a shared interactive surface into a communal space

CSCW '04 Proceedings of the 2004 ACM conference on Computer supported cooperative work
It's Mine, Don't Touch!: interactions at a large multi-touch display in a city centre

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Rethinking 'multi-user': an in-the-wild study of how groups approach a walk-up-and-use tabletop interface

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Looking glass: a field study on noticing interactivity of a shop window

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Urban HCI: spatial aspects in the design of shared encounters for media facades

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Chained displays: configurations of public displays can be used to influence actor-, audience-, and passer-by behavior

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

Quantified Score

Hi-index	0.00

Visualization

Abstract

Successful deployment of a situated public display (SPD) relies on its ability to engage many users steadily and for a considerable length of time. In this work, to evaluate the SPD's ability to actively encourage users to engage in an interactive public display, we compared 3 types of touch-based interaction modes on a multi-touch based public display, the Wall of Quiz, each mode providing, respectively, (1) a funny video clip, (2) a quiz game, (3) a quiz with an encouraging message for 10 consecutive correct answers. We videotaped user behavior in the wild, having developed the Mensecond as an evaluation index, and found that mode (3) resulted in a significantly higher Mensecond rate. This result showed that the provision of motivation leads to in-depth engagement in display content, which may in turn result in successful delivery of such information as ads, notices, campaigns, and so on.