Can computer personalities be human personalities?
International Journal of Human-Computer Studies
Providing advice for multimedia designers
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
CUU '00 Proceedings on the 2000 conference on Universal Usability
Conducting Research Surveys Via E-Mail and the Web
Conducting Research Surveys Via E-Mail and the Web
CD-I Designers Guide
Assessing dimensions of perceived visual aesthetics of web sites
International Journal of Human-Computer Studies - Incorporating knowledge acquisition
Experience as a moderator of the media equation: the impact of flattery and praise
International Journal of Human-Computer Studies
A framework for understanding trust factors in web-based health advice
International Journal of Human-Computer Studies
Economic and subjective measures of the perceived value of aesthetics and usability
ACM Transactions on Computer-Human Interaction (TOCHI)
The role of social presence in establishing loyalty in e-Service environments
Interacting with Computers
Evaluating the consistency of immediate aesthetic perceptions of web pages
International Journal of Human-Computer Studies
International Journal of Human-Computer Studies
Affect as a Mediator between Web-Store Design and Consumers' Attitudes toward the Store
Affect and Emotion in Human-Computer Interaction
Effects of innovativeness and trust on web survey participation
Computers in Human Behavior
Designing Effective Web Surveys
Designing Effective Web Surveys
Towards a theory of user judgment of aesthetics and user interface quality
ACM Transactions on Computer-Human Interaction (TOCHI)
The interplay of beauty, goodness, and usability in interactive products
Human-Computer Interaction
The effect of aesthetics on web credibility
Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology
Social presence as a conduit to the social dimensions of online trust
PERSUASIVE'06 Proceedings of the First international conference on Persuasive technology for human well-being
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Web surveys are rapidly becoming standard issue in many researchers' toolkits; however, measurement error has been shown to affect web surveys to a greater extent than paper-and-pencil surveys (Couper, 2000; Manfreda & Vehovar, 2002). Principles of aesthetic design and social presence have been applied to web surveys to reduce the prevalence of such error with promising results, which were further investigated in this research. A sample of 181 first-year psychology undergraduate students participated in this study. Participants were randomly allocated to view one of eight web survey interfaces, which varied by aesthetic quality and social presence. Exploratory structural equation modeling using the partial least squares method revealed that classical aesthetic quality and social presence were both positively related to perceived ease of use of the web survey interface and positive state affect; social presence and perceived ease of use were positively related to trust in the web survey researcher; classical aesthetic quality was negatively related to negative state affect; and, expressive aesthetic quality was negatively related to perceived ease of use and positively related to positive state affect. Interestingly, expressive aesthetic quality was also positively related to negative state affect. These relationships between aesthetic quality and social presence should inform best practice web survey design recommendations, and future empirical work should extend and test the generalizability of these findings.