Information Orientation: The Link to Business Performance

  • Authors:
  • Donald A. Marchand;John D. Rollins;William J. Kettinger

  • Affiliations:
  • -;-;-

  • Venue:
  • Information Orientation: The Link to Business Performance
  • Year:
  • 2001

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Abstract

From the Publisher:"In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback - a competitive necessity rather than a strategic advantage." "The authors have developed a clear and effective framework for evaluating IT strategies - Information Orientation. Information Orientation does this by determining the degree to which a company implements and realizes the synergies across three information capabilities: information behaviors and values; information management practices; and information technology practices. The book provides a thorough description of the dimensions of each of the capabilities, along with the analytical basis which validates the research finding that a company must integrate all three information capabilities as a precondition for achieving superior business performance."--BOOK JACKET.