Communications of the ACM
The effect of negative buyer feedback on prices in Internet auction markets
ICIS '00 Proceedings of the twenty first international conference on Information systems
Usability Engineering
Consumer trust in an Internet store
Information Technology and Management
Key dimensions of business-to-consumer web sites
Information and Management
The development of initial trust in an online company by new customers
Information and Management
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
Market process reengineering through electronic market systems: opportunities and challenges
Journal of Management Information Systems - Special issue: Information technology and its organizational impact
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
A Trust Model for Consumer Internet Shopping
International Journal of Electronic Commerce
Pricing and Product Design: Intermediary Strategies in an Electronic Market
International Journal of Electronic Commerce
Individual Trust in Online Firms: Scale Development and Initial Test
Journal of Management Information Systems
How does personality affect trust in B2C e-commerce?
ICEC '06 Proceedings of the 8th international conference on Electronic commerce: The new e-commerce: innovations for conquering current barriers, obstacles and limitations to conducting successful business on the internet
Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology
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E-marketplace or broker managed online market is regarded as one of the most profitable e-biz models. In these marketplaces, buyers routinely engage with whom they have little or no prior interaction. This makes trust is one of the most important issues in the e-marketplace. Therefore, from the perspective of a practitioner, sufficient understanding of how the buyer's trust is built in the e-marketplace will lead to successful business.In this study, we integrate the theories developed in several disciplines to analyze the structure through which customers can develop trust of a market-maker and sellers in the e-marketplace. The theoretical model presented here is tested on survey data collected from 692 respondents The results show that market-maker's characteristics (reputation, web site's usability and security) and seller's characteristics (reputation and expertise) play an important role in forming and developing buyer's trust toward market-maker and sellers respectively.