Metaphor, computing systems, and active learning
International Journal of Man-Machine Studies - Ellis Horwood series in artificial intelligence
An experimental evaluation of the impact of data display format on recall performance
Communications of the ACM
Graphics and managerial decision making: research-based guidelines
Communications of the ACM
Presentation metaphors for very large hypermedia systems
Journal of Microcomputer Applications
Individual differences in human-computer interaction: a survey
Computers and Industrial Engineering
A guide to metaphorical design
Communications of the ACM
Human-computer interaction: toward the year 2000
Human-computer interaction: toward the year 2000
Emerging trends in the WWW user population
Communications of the ACM
The newspaper as an information exploration metaphor
Information Processing and Management: an International Journal - Special issue on electronic news
Web-based customer decision support systems
Communications of the ACM
Communications of the ACM
Metaphor design in user interfaces
ACM SIGDOC Asterisk Journal of Computer Documentation
User interface directions for the Web
Communications of the ACM
The role of training in preparing end users to learn related software
Journal of End User Computing
Designing Web Usability: The Practice of Simplicity
Designing Web Usability: The Practice of Simplicity
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability
Information Systems Research
Web Site Usability, Design, and Performance Metrics
Information Systems Research
User interface consistency across end-user applications: the effects on mental models
Journal of Management Information Systems - Special section: Managing virtual workplaces and teleworking with information technology
Consumer reactions to electronic shopping on the world wide web
International Journal of Electronic Commerce
Hi-index | 0.00 |
In the early adoption phase of business-to-consumer (B2C) ecommerce, the tasks that proved most conducive to online consumer interaction typically were goal-directed, being clear in sequence and structure. A key challenge in ecommerce is the ability to design interfaces that support experiential tasks in addition to goal-directed tasks. Most of the ecommerce research on interface design, however, has focused on goal-directed tasks and has not addressed experiential tasks. Based on the literature from interface metaphors and mental models, this paper explores the use of tangible attributes derived from the physical business domain as a technique for designing an interface that effectively supports experiential tasks. A laboratory experiment was designed and conducted to test the impact of two types of interfaces and business domain familiarity when completing an experiential task. Because consumers need to retain and recall information to evaluate products/services or to make brand associations, retention/recall of information was measured on both the day of the treatment and after a 2-day lag. Results revealed that the interface based upon the business domain metaphor stimulated higher levels of retention and recall of information and thus provided the desired support for experiential tasks. Further, users with weaker domain familiarity showed the greatest improvement in retention and recall, particularly after a 2-day lag, when using the interface with the business domain metaphor design.