The effects of brand loyalty on competitive price promotional strategies
Management Science
Individual Marketing with Imperfect Targetability
Marketing Science
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
International Journal of Electronic Commerce
Evolution of Prices in Electronic Markets Under Diffusion of Price-Comparison Shopping
Journal of Management Information Systems
International Journal of Electronic Commerce
A Model of Internet Pricing Under Price Comparison Shopping: An Addendum
International Journal of Electronic Commerce
Price Comparison and Price Dispersion: Products and Retailers at Different Internet Maturity Stages
International Journal of Electronic Commerce
Price Comparison and Price Dispersion: Products and Retailers at Different Internet Maturity Stages
International Journal of Electronic Commerce
An Economic Analysis of Policies for the Protection and Reuse of Noncopyrightable Database Contents
Journal of Management Information Systems
Click trading: A case study of Moneynet
The Journal of Strategic Information Systems
The Journal of Strategic Information Systems
Understanding effects of seller's and bidder's characteristics on Internet auction applications
Expert Systems with Applications: An International Journal
Cloud Computing System Management Under Flat Rate Pricing
Journal of Network and Systems Management
Can visible cues in search results indicate vendors' reliability?
Decision Support Systems
The Brand Effect of Key Phrases and Advertisements in Sponsored Search
International Journal of Electronic Commerce
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An empirical regularity in the price-promotion behavior of retailers of homogenous goods is explained theoretically. Based on this, a model is proposed for price competition in a market for a homogenous good with many asymmetrically positioned retailers. Asymmetry in this context refers to firms having potentially dissimilar loyal and switcher customer numbers that shape their pricing behavior in on-line markets. Incomplete information on the size of these segments results in distinguishable clusters of indistinguishable firms. To analyze these markets, a static game of price competition is developed and solved in an asymmetric oligopoly with numerous clusters of firms. The firms with the smallest ratio of switcher segment size to loyal segment size engage in fierce price competition, whereas the members of all other groups price their goods at reservation price points with no price promotions. This observation is a unique contribution and challenges the perception that all firms in markets for homogenous goods adopt mixed pricing strategies.