Do electronic marketplaces lower the price of goods?
Communications of the ACM
Reducing buyer search costs: implications for electronic marketplaces
Management Science - Special issue: Frontier research on information systems and economics
Blown to Bits: How the New Economics of Information Transforms Strategy
Blown to Bits: How the New Economics of Information Transforms Strategy
Electronic Commerce
Manufacturing in the Digital Age: Exploiting Information Technologies for Product Realization
Information Systems Frontiers
Intermediation and electronic markets: aggregation and pricing in internet commerce
Intermediation and electronic markets: aggregation and pricing in internet commerce
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
Introducing transformational information technologies: the case of the world wide web technology
International Journal of Electronic Commerce - Special section: Diversity in electronic commerce research
International Journal of Electronic Commerce
The Search for Strategic Advantage from the World Wide Web
International Journal of Electronic Commerce
Do e-business strategies matter? The antecedents and relationship with firm performance
Information Systems Frontiers
Information Systems Frontiers
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Porter's framework of four competitive strategies (cost leadership, market differentiation, innovation differentiation, market focus) is used to compare the market strategies of firms operating solely in an electronic virtual market ("on-line firms") and firms operating concurrently in the traditional and electronic markets. It also examines the connection between the competitive strategies and business performance in electronic markets. A survey of 123 firms in South Korea found that Porter's competitive strategies are relevant to electronic markets. Depending on their operating model, firms tend to choose different competitive strategies. On-line firms incline to differentiation strategies, whereas click-and-mortar firms prefer strategies based on market focus. Because the strategies firms choose for competitive strength are not necessarily the best ones to improve business performance, firms competing in an electronic market need to reassess their competitive strategies and reallocate their resources to maximize the return on their investment.