Organizing Visions for Information Technology and the Information Systems Executive Response

  • Authors:
  • Neil C. Ramiller;E. Burton Swanson

  • Affiliations:
  • -;-

  • Venue:
  • Journal of Management Information Systems
  • Year:
  • 2003

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Abstract

Making sense of new information technology (IT) and the manybuzzwords associated with it is by no means an easy task forexecutives. Yet doing so is crucial to making good innovationdecisions. This paper examines how information systems (IS)executives respond to what has been termed organizingvisions for IT, grand ideas for applying IT, the presence ofwhich is typically announced by much "buzz" and hyperbole.Developed and promulgated in the wider interorganizationalcommunity, organizing visions play a central role in driving theinnovation adoption and diffusion process. Familiar and recentexamples include electronic commerce, data warehousing, andenterprise systems.A key aspect of an organizing vision is that it has acareer. That is, even as it helps shape how IS managersthink about the future of application and practice in their field,the organizing vision undertakes its own struggle to achieveascendancy in the community. The present research explores thisstruggle, specifically probing how IS executives respond to visionsthat are in different career stages. Employing field interviews anda survey, the study identifies four dimensions of executiveresponse focusing on a vision's interpretability, plausibility,importance, and discontinuity. Taking a comparative approach, thestudy offers several grounded conjectures concerning the careerdynamics of organizing visions. For the IS executive, the findingshelp point the way to a more proactive, systematic, and criticalstance toward innovations that can place the executive in a betterposition to make informed adoption decisions.