Being online, living offline: the influence of social ties over the appropriation of social network sites

  • Authors:
  • Bernd Ploderer;Steve Howard;Peter Thomas

  • Affiliations:
  • The University of Melbourne, Melbourne, Australia;The University of Melbourne, Melbourne, Australia;The University of Melbourne, Melbourne, Australia

  • Venue:
  • Proceedings of the 2008 ACM conference on Computer supported cooperative work
  • Year:
  • 2008

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Abstract

Research on social network sites has examined how people integrate offline and online life, but with a particular emphasis on their use by friendship groups. We extend earlier work by examining a case in which offline ties are non-existent, but online ties strong. Our case is a study of bodybuilders, who explore their passion with like-minded offline 'strangers' in tightly integrated online communities. We show that the integration of offline and online life supports passion-centric activities, such as bodybuilding.