An e-commerce performance assessment model: Its development and an initial test on e-commerce applications in the retail sector of China

Authors:
Jinghua Huang;Ximin Jiang;Qian Tang
Affiliations:
Research Center for Contemporary Management, School of Economics & Management, Tsinghua University, Beijing 100084, China;HongKong and Shanghai Banking Corporation (HSBC), China;McCombs School of Business, The University of Texas at Austin, Austin, TX 78712, USA
Venue:
Information and Management
Year:
2009

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Abstract

We developed a performance assessment model for e-commerce; it included indicators, indicator weights, and evaluation methods. The model has seven methods of assessing e-commerce performance and uses four criteria to compare and select the appropriate one for a particular situation. This model was tested in the retail sector of China. According to the data collected from 70 Chinese retailers, 16 indicators of e-commerce performance consisted of four constructs: marketing and sales, customer service, supply chain efficiency, and financial performance. The indicators for those constructs provide a comprehensive measurement of performance. Then weights were assigned for each indicator using a majority aggregation method. Comparison of the results from seven evaluation methods showed that discordance analysis and simple additive weighting were the best evaluation methods for the enterprises we had sampled.