Creating persuasive technologies: an eight-step design process

  • Authors:
  • BJ Fogg

  • Affiliations:
  • Stanford University

  • Venue:
  • Proceedings of the 4th International Conference on Persuasive Technology
  • Year:
  • 2009

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Abstract

This paper outlines eight steps to follow as best practices in the early stages of persuasive technology design. The eight-step process, drawn from demonstrated successes in industry practice, begins with defining the persuasion goal to match a target audience with an appropriate technology channel. Subsequent steps include imitating successful examples of persuasive design, performing rapid trials, measuring behavioral outcomes, and building on small successes.