A conceptual model of m-commerce customers' continuance intention based on the customers' perceived value

Authors:
Xiaobo Wu;Qi Chen;Lingling Sheng;Ying Wang
Affiliations:
Room 410, Management School, Zhejiang University, Hangzhou 310058, Zhejiang Province, PR China.;Room 2-503, Cuibai, Zijingang Campus, Zhejiang University, Hangzhou 310058, Zhejiang Province, PR China.;50 Nanyang Crescent, #07-19, School of Mechanical and Aerospace Engineering, Nanyang Technological University, Singapore 637598.;Room 4-502, Ziyun, Zijingang Campus, Zhejiang University, Hangzhou 310058, Zhejiang Province, PR China
Venue:
International Journal of Mobile Learning and Organisation
Year:
2009

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Abstract

In the research field of mobile commerce (m-commerce), attention is focused on customers' adoption of m-commerce. However, the success of enterprises depends on customers' long-term use. In this paper, through contrasting the dimensions of customers' perceived value and factors that affect the m-commerce customer's behaviour, we propose the dimensions of m-commerce customer's perceived value and the conceptions of these dimensions. Based on the key conception of m-commerce customers' perceived value, we extend the expectation-confirmation model for information technology and build a conceptual model of m-commerce customers' continuance intention.