A consumer support architecture for enhancing customer relationships

  • Authors:
  • Jyhjong Lin

  • Affiliations:
  • Department of Information Management, Ming Chuan University

  • Venue:
  • WSEAS Transactions on Information Science and Applications
  • Year:
  • 2009

Quantified Score

Hi-index 0.02

Visualization

Abstract

For enterprises, customer relationships have been commonly recognized as a critical factor to succeed their business. Effective customer relationships could help enterprises deliver services/products to customers based on their needs, preferences, or past transactions. This model however emphasizes on the use of customer information for benefiting enterprises; customers in contrast receive less information from enterprises. To address this issue, such technologies have been proposed as recommendation systems and intelligent agents that provide customers with more sufficient information for their possible needs/helps. These technologies, nevertheless, have still some shortcomings that initiate the recent discussion of a new paradigm, namely Consumer Support Systems (CSS). CSS is specifically structured to support effective information provision from enterprises to consumers where sophisticated information management mechanisms are necessarily employed to help on consumer decision making. In this paper, we present an architecture for the construction of such a new CSS paradigm that provides an advanced management of customer relationships by emphasizing on the information provision from enterprises to consumers. The architecture starts from the identification of CSS characteristics, through the recognition of architectural components that support the realization of these issues, and finally ends with the specification of collaborations among architectural components to realize these issues. The architecture is modeled by UML notations and illustrated by a CSS for book publishing.