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Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
CHI '02 Extended Abstracts on Human Factors in Computing Systems
Beyond Interaction Design: Beyond Human-Computer Interaction
Beyond Interaction Design: Beyond Human-Computer Interaction
Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests
Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests
Getting access to what goes on in people's heads?: reflections on the think-aloud technique
Proceedings of the second Nordic conference on Human-computer interaction
A Practical Guide to Usability Testing
A Practical Guide to Usability Testing
The human-computer interaction handbook
Analysis of combinatorial user effect in international usability tests
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
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Proceedings of the third Nordic conference on Human-computer interaction
What do usability evaluators do in practice?: an explorative study of think-aloud testing
DIS '06 Proceedings of the 6th conference on Designing Interactive systems
Global IT Outsourcing: Software Development across Borders
Global IT Outsourcing: Software Development across Borders
Exploring cultural differences in information behavior applying psychophysiological methods
CHI '10 Extended Abstracts on Human Factors in Computing Systems
Proceedings of the 6th Nordic Conference on Human-Computer Interaction: Extending Boundaries
Intra- and Inter-Cultural Usability in Computer-Supported Collaboration
Journal of Usability Studies
Playing stupid, caring for users, and putting on a good show: Feminist acts in usability study work
Interacting with Computers
Vive la différence!: a survey of cultural-aware issues in HCI
Proceedings of the 10th Brazilian Symposium on on Human Factors in Computing Systems and the 5th Latin American Conference on Human-Computer Interaction
Evaluating game preference using the fun toolkit across cultures
BCS-HCI '12 Proceedings of the 26th Annual BCS Interaction Specialist Group Conference on People and Computers
Investigating a multi-faceted view of user experience
Proceedings of the 24th Australian Computer-Human Interaction Conference
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We discuss the impact of cultural differences on usability evaluations that are based on the thinking-aloud method (TA). The term 'cultural differences' helps distinguish differences in the perception and thinking of Westerners (people from Western Europe and US citizens with European origins) and Easterners (people from China and the countries heavily influenced by its culture). We illustrate the impact of cultural cognition on four central elements of TA: (1) instructions and tasks, (2) the user's verbalizations, (3) the evaluator's reading of the user, and (4) the overall relationship between user and evaluator. In conclusion, we point to the importance of matching the task presentation to users' cultural background, the different effects of thinking aloud on task performance between Easterners and Westerners, the differences in nonverbal behaviour that affect usability problem detection, and, finally, the complexity of the overall relationship between a user and an evaluator with different cultural backgrounds.