Supportive Web Design for Users from Different Culture Origins in E-Commerce

Authors:
Kyeong Kang
Affiliations:
Faculty of Engineering and Information technology, School of Systems, Management and Leadership, Broadway, Australia NSW 2007
Venue:
IDGD '09 Proceedings of the 3rd International Conference on Internationalization, Design and Global Development: Held as Part of HCI International 2009
Year:
2009

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Abstract

This paper presents an investigation of supportive design features for users from different cultural origins in global e-commerce sites applying the principles of human computer interaction to web interface design. This investigation was necessitated from a need to establish an understanding of the barriers in the implementation of e-business on a global level. The paper begins with an overview of current business-to-user (B2C) e-commerce implementation on the web, and then describes cultural issues in the global e-commerce.