Supporting Worth Mapping with Sentence Completion

  • Authors:
  • Gilbert Cockton;Sari Kujala;Piia Nurkka;Taneli Hölttä

  • Affiliations:
  • Faculty of Applied Sciences, University of Sunderland, Sunderland, UK SR6 0DD;Tampere University of Technology, Tampere, Finland FI-33101;Tampere University of Technology, Tampere, Finland FI-33101;Paf, Helsinki, Finland FI-00130

  • Venue:
  • INTERACT '09 Proceedings of the 12th IFIP TC 13 International Conference on Human-Computer Interaction: Part II
  • Year:
  • 2009

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Abstract

Expectations for design and evaluation approaches are set by the development practices within which they are used. Worth-Centred Development (WCD) seeks to both shape and fit such practices. We report a study that combined two WCD approaches. Sentence completion gathered credible quantitative data on user values, which were used to identify relevant values and aversions of two player groups for an on-line gambling site. These values provided human value elements for a complementary WCD approach of worth mapping. Initial worth maps were extended in three workshops, which focused on outcomes and user experiences that could be better addressed in the current product and associated marketing materials. We describe how worth maps were prepared for, and presented in, workshops, and how product owners and associated business roles evaluated the combination of WCD approaches. Based on our experiences, we offer practical advice on this combinination.