Understanding Perceived Gratifications for Mobile Content Sharing and Retrieval in a Game-Based Environment

  • Authors:

  • Chei Sian Lee;Dion Hoe-Lian Goh;Alton Y. Chua;Rebecca P. Ang

  • Affiliations:

  • Wee Kim Wee School of Communication and Information,;Wee Kim Wee School of Communication and Information,;Wee Kim Wee School of Communication and Information,;School of Humanities and Social Sciences, Nanyang Technological University,

  • Venue:
  • AMT '09 Proceedings of the 5th International Conference on Active Media Technology
  • Year:
  • 2009

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Abstract

The confluence of mobile content sharing and pervasive gaming yields new opportunities for developing novel applications on mobile devices. Yet, studies on users' attitudes and behaviors related to mobile gaming, content sharing and retrieval activities have been lacking. For this reason, the objectives of this paper are two-fold. One, it proposes MARGE, a game which incorporates multiplayer, role-playing pervasive gaming elements into mobile content sharing activities. Two, it seeks to uncover the motivations for content sharing and content retrieval within a game-based environment. Informed by the uses and gratifications paradigm, a survey was designed and administered to 163 graduate students from two large universities. The findings revealed that perceived gratifications factors related to self, personal status and relationship maintenance were significant predictors for content sharing while information quality was a significant predictor for content retrieval. This paper concludes by presenting the implications, limitations and future research directions.