International Journal of Human-Computer Studies
Embodied conversational interface agents
Communications of the ACM
What makes Web sites credible?: a report on a large quantitative study
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
A picture says more than a thousand words: photographs as trust builders in e-commerce websites
CHI '02 Extended Abstracts on Human Factors in Computing Systems
Web credibility research: a method for online experiments and early study results
CHI '01 Extended Abstracts on Human Factors in Computing Systems
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
On-line trust: concepts, evolving themes, a model
International Journal of Human-Computer Studies - Special issue: Trust and technology
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
A Trust Model for Consumer Internet Shopping
International Journal of Electronic Commerce
Recommendation Agents for Electronic Commerce: Effects of Explanation Facilities on Trusting Beliefs
Journal of Management Information Systems
Assessing the impact of internet agent on end users' performance
Decision Support Systems
Are specialist robots better than generalist robots?
Proceedings of the 6th international conference on Human-robot interaction
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
How will the use of graphics affect visual aesthetics? A user-centered approach for web page design
International Journal of Human-Computer Studies
Trust models and applications in communication and multi-agent systems
International Journal of Knowledge-based and Intelligent Engineering Systems - Selected papers of KES2012-Part 2 of 2
International Journal of Information Management: The Journal for Information Professionals
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Suppose you went shopping online for wines and visited several sites, each recommending particular reds and whites. Which kind of site are you likely to trust more-costco.com or wine.com? The specialization implied by the latter suggests more expertise in the domain of wines. Does it mean that you are more likely to purchase wines recommended by sites such as wine.com and vintagecellars.com.au than those recommended by generalist sites such as costco.com and samsclub.com? Our study attempts to answer this question by experimentally investigating how specialization in media technology (specifically, web agent, web site, and computer) influences individuals' perception and attitudes towards sources in online communication, particularly consumer trust and purchase behaviors in e-commerce. All subjects (N=124) went to a specially constructed online site with a virtual shopping cart for a wine-purchasing task, as part of a 2 (specialist vs. generalist web agent)x2 (specialist vs. generalist web site)x2 (specialist computer vs. generalist computer) between-subjects experiment. Results indicate significant main effects and interactions of the agent, site, and computer specialization on trust and purchase decision time. Theoretical and practical implications are discussed.