Extending the TAM for a World-Wide-Web context
Information and Management
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability
Information Systems Research
Web Site Usability, Design, and Performance Metrics
Information Systems Research
On-line trust: concepts, evolving themes, a model
International Journal of Human-Computer Studies - Special issue: Trust and technology
Online purchase intentions: A multi-channel store image perspective
Information and Management
The role of trust in e-commerce relational exchange: A unified model
Information and Management
Consumer perception of interface quality, security, and loyalty in electronic commerce
Information and Management
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Information and Management
Cue consistency and page value perception: Implications for web-based catalog design
Information and Management
DUXU'13 Proceedings of the Second international conference on Design, User Experience, and Usability: web, mobile, and product design - Volume Part IV
| Hi-index | 0.00 |
We analysed the effect of a well designed website in terms of five indicators: purchase intention, positive attitudes, trust, satisfaction and perceived risk. These effects (measured by 21 items) were successfully combined into a single construct using Rasch's Model. The construct was then tested by building a website designed by experts for a fictitious clothes company. It was compared with four less-well-designed websites created by modifying the well designed website by removing one of the four major constructs [web security; customer service; amount and quality of information provided; and usability]. These websites were surfed by 350 consumers (in five subsamples); the experts were then asked to express their perceptions and attitudes of the sites a posteriori. The association between the five websites and the 21 items was displayed visually through a perceptual map built with DYANE software. This showed that a well designed website does not always have the best effect on all 21 items measured.