Multivariate data analysis (4th ed.): with readings
Multivariate data analysis (4th ed.): with readings
Reducing buyer search costs: implications for electronic marketplaces
Management Science - Special issue: Frontier research on information systems and economics
Consumer trust in an Internet store
Information Technology and Management
Managing the transition to bricks and clicks
Communications of the ACM - Mobile computing opportunities and challenges
A Comparison of Online and Offline Consumer Brand Loyalty
Marketing Science
Online store image: conceptual foundations and empirical measurement
Information and Management
Trust transference in brick and click retailers: An investigation of the before-online-visit phase
Information and Management
Product and channel-related risk and involvement in online contexts
Electronic Commerce Research and Applications
Organizational impact of system quality, information quality, and service quality
The Journal of Strategic Information Systems
Consumer feelings and behaviours towards well designed websites
Information and Management
Computers in Human Behavior
The interaction effects of familiarity, breadth and media usage on web browsing experience
Computers in Human Behavior
Expert Systems with Applications: An International Journal
The role of inter-channel trust transfer in establishing mobile commerce trust
Electronic Commerce Research and Applications
Information and Management
Critical review of the e-loyalty literature: a purchase-centred framework
Electronic Commerce Research
Electronic Commerce Research
A Comparative Analysis of Chinese Consumers' Increased vs. Decreased Online Purchases
Journal of Electronic Commerce in Organizations
The Role of Extrinsic Cues in Consumer Decision Process in Online Shopping Environments
Journal of Electronic Commerce in Organizations
HCI'13 Proceedings of the 15th international conference on Human-Computer Interaction: users and contexts of use - Volume Part III
| Hi-index | 0.00 |
The advantages of the bricks-and-clicks retail format in the battle for the online customer has been widely discussed but empirical research on it has been limited. We applied a multi-channel store image perspective to assess its influence on online purchase intentions. Drawing on a sample of 630 customers of a large music retail store in the Netherlands, the results demonstrated that offline and online store perceptions directly influenced online purchase intention. In addition, our findings confirmed that offline store impressions were used as references for their online store counterparts. Synergy and reference effects are discussed.