Adapt-a-ride: understanding the dynamics of commuting preferences through an experience design framework

  • Authors:
  • Fatih Kursat Ozenc;Lorrie F. Cranor;James H. Morris

  • Affiliations:
  • Carnegie Mellon University, Pittsburgh, PA;Carnegie Mellon University, Pittsburgh, PA;Carnegie Mellon University, Pittsburgh, PA

  • Venue:
  • DPPI '11 Proceedings of the 2011 Conference on Designing Pleasurable Products and Interfaces
  • Year:
  • 2011

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Abstract

Solo driving is the number one commuting choice for a majority of the people in the United States despite its high costs, stressful traffic congestions, and impact on environment. Existing industry attempting to bring alternative transportation choices, fall short reaching critical mass to survive. In this work, we focus both on the issues of solo driving and why industry might be falling short understanding the dynamics of commuting preferences. We followed an innovative experience design framework to shape our user centered design processes and identified the underlying dynamics of flexibility, cost and personal preference as three driving themes affecting people's commuting choices. We have then designed and evaluated a concept design for an interactive system that manifested these themes, and reported our findings and design implications on how to facilitate behavioral change through design. Our primary finding is that people's flexibility preferences change when a system offers them concrete scenarios.