GeoGazemarks: providing gaze history for the orientation on small display maps

  • Authors:
  • Ioannis Giannopoulos;Peter Kiefer;Martin Raubal

  • Affiliations:
  • ETH Zurich, Zurich, Switzerland;ETH Zurich, Zurich, Switzerland;ETH Zurich, Zurich, Switzerland

  • Venue:
  • Proceedings of the 14th ACM international conference on Multimodal interaction
  • Year:
  • 2012

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Abstract

Orientation on small display maps is often difficult because the visible spatial context is restricted. This paper proposes to provide the history of a user's visual attention on a map as visual clue to facilitate orientation. Visual attention on the map is recorded with eye tracking, clustered geo-spatially, and visualized when the user zooms out. This implicit gaze-interaction concept, called GeoGazemarks, has been evaluated in an experiment with 40 participants. The study demonstrates a significant increase in efficiency and an increase in effectiveness for a map search task, compared to standard panning and zooming.