Translating preschoolers' game experiences into design guidelines via a laddering study

Authors:
Véronique Celis;Jelle Husson;Vero Vanden Abeele;Leen Loyez;Lieven Van den Audenaeren;Pol Ghesquière;Ann Goeleven;Jan Wouters;Luc Geurts
Affiliations:
KU Leuven, Leuven, Belgium;International University College Leuven, Leuven, Belgium;International University College Leuven, Leuven, Belgium;University Hospitals Leuven Belgium, Kapucijnenvoer, Leuven, Belgium;International University College Leuven, Leuven, Belgium;KU Leuven, Leuven, Belgium;University Hospitals Leuven Belgium, Kapucijnenvoer, Leuven, Belgium;KU Leuven, Herestraat, Leuven, Belgium;International University College Leuven, Leuven, Belgium
Venue:
Proceedings of the 12th International Conference on Interaction Design and Children
Year:
2013

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Abstract

Over the past decades, preschoolers emerged as frequent and experienced users of new digital media. As this trend continues, it is important for game designers to address the gratifications of this new gaming audience. Unfortunately, existing theoretical frameworks on meaningful gameplay for preschoolers are rare, outdated, or they lack a comprehensive validation. In this paper, we present a User Experience (UX) Laddering study to unveil the gameplay preferences of preschoolers, relying on five-year olds (n=25) as active research participants. The results of this study provide a set of meaningful and useful guidelines for future game designers, directed at this young target group.