The Invisible World of Intermediaries: A Cautionary Tale

  • Authors:
  • Kate Ehrlich;Debra Cash

  • Affiliations:
  • Lotus Development Corporation, 55 Cambridge Parkway, Cambridge MA 02142, USA kate_ehrlich@lotus.com;New Century Enterprises, 77 Marlboro Street, Belmont, MA 02178, USA debracash@igc.apc.org (*Author for correspondence)

  • Venue:
  • Computer Supported Cooperative Work - Special issue: a web on the wind: the structure of invisible work
  • Year:
  • 1999

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Abstract

Many observers consider traditionalintermediaries such as brokers, lenders andsalespersons anachronisms in a world where consumerscan communicate directly with providers of productsand services over computer networks. Under the samerubric, information mediators such as journalists,editors, librarians and customer supportrepresentatives are being targeted for elimination.Drawing on our ethnographically-informed studies ofcustomer support analysts and librarians, wedemonstrate that the expertise and experience ofintermediaries is often invisible – to the consumer,to the organization in which these intermediarieswork, and even to the intermediaries‘ managers. Thevaluable services provided by intermediaries are not made unnecessary by end-user access. We argue for aricher understanding of intermediation, and areallocation of functions and roles in which ’’newintermediaries‘‘ – people, software or a combinationof the two – aggregate, personalize and assure thequality of information.