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From the Publisher:This easy-to-read book describes what electronic commerce is: how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. A blend of theory and practical applications integrates an up-to-date handbook structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. Its six-part organization covers: the fundamentals and technology of EC, Internet marketing, business-to-business, other models and applications, system development and security, and implementing EC. For managers and professional people in any functional area of the business world.