Determinants of the future level of use of electronic marketplaces: The case of Canadian firms

Authors:
Pierre Hadaya
Affiliations:
Faculté d'administration, Department of Management Information Systems and Quantitative Methods, Université de Sherbrooke, Sherbrooke J1K 2R1
Venue:
Electronic Commerce Research
Year:
2006

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Abstract

Based on the literature dealing with the diffusion of innovation and with information systems, and building on the emerging concepts in electronic commerce (e-commerce), this paper aims at assessing the influence of various factors on firms' future level of use of electronic marketplaces (e-marketplaces). This theoretical model is tested on data collected from 1,200 senior managers in Canadian firms. Findings indicate that a firm's past experience in e-commerce, as well as the factors relating to its business relationships ultimately affect its future use of e-marketplaces. Results of TOBIT regressions also show that the complexity of sophisticated e-commerce implementations is negatively correlated with the future level of use of e-marketplaces, and that consultants and other experts play an essential role in encouraging and facilitating the use of this new type of electronic platform. Finally, our survey data demonstrate that the relative influence of some determinants differs according to the firms' size.