The adoption of consortium B2B e-marketplaces: An exploratory study

Authors:
Andrew White;Elizabeth Daniel;John Ward;Hugh Wilson
Affiliations:
Saïd Business School, University of Oxford, Egrove Park, Oxford OX1 5NY, UK;Open University Business School, P.O. Box 197, Milton Keynes MK7 6BJ, UK;Cranfield School of Management, Cranfield, Bedford MK43 0AL, UK;Cranfield School of Management, Cranfield, Bedford MK43 0AL, UK
Venue:
The Journal of Strategic Information Systems
Year:
2007

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Abstract

Despite the considerable number of electronic B2B marketplaces formed and the benefits cited as arising from their use, many have gone out of business. This exploratory study seeks to provide a qualitative exposition of the specific factors influencing the adoption of consortium-owned B2B e-marketplaces. The study is based upon case studies of twelve companies trading through three different consortium B2B e-marketplaces. Twenty-six specific factors are identified and their impact on adoption is discussed. The identification of a significant number of factors specific to this domain provides real meaning and depth to those interested in the future of e-marketplaces. In particular, the factors identified provide those that operate such e-marketplaces with a detailed and actionable understanding of the issues they should address in order to survive, and provide users or potential users of consortium marketplaces with a practical framework with which to assess individual marketplaces. The factors can also form the basis of future studies of other types of marketplaces and of quantitative studies of adoption.