Testing social theories in computer-mediated communication through gaming and simulation

  • Authors:

  • Avi Noy;Daphne R. Raban;Gilad Ravid

  • Affiliations:

  • Graduate School of Business, University of Haifa, Haifa, Israel;Graduate School of Business, University of Haifa, Haifa, Israel;Industrial Engineering and Management Department, Ben Gurion University of the Negev, Israel

  • Venue:
  • Simulation and Gaming - Symposium: Artifact assessment versus theory testing
  • Year:
  • 2006

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Abstract

Information is a critical component of commercial transactions. Our games, the LEMONADE STAND and HULIA, and simulation, AUCTION SIMULATION, represent a variety of computerized commercial situations where information may be actively shared or traded or passively available as part of the transaction. These games and simulation served as research tools for testing a variety of social theories aiming to offer some explanations for information behavior in online spaces and its subsequent effect on the commercial transactions taking place. We demonstrate, using the analytical sciences approach, how computerized games and simulations are used to study and validate theoretical constructs in networked environments. Validating a variety of theories using three different artifacts, while acknowledging their strengths and limitations, shows promise for the continued development of games and simulations as important instruments for the analytical sciences approach.